Addressing a sensitive subject like leaving a legacy required a careful balance of informing and inspiring without appearing overbearing. The campaign needed to emotionally connect with the audience while encouraging open conversations about leaving a good cause in their will.

The goal was to inform and inspire people about including a good cause in their will. Through clear communication and personal stories, the campaign aimed to make the topic of leaving a legacy approachable while contributing to a better world for future generations.

Our approach combined inspiring storytelling with practical information. We developed a campaign featuring clear visuals, emotional videos, and accessible content on the Toegift website. This helped people open the conversation about leaving a legacy with their loved ones and integrate their ideals into their will, resulting in increased engagement with charitable causes.