Replacing legacy brands Perfekt and Markant with g’woon required communicating the improved quality and sustainability while ensuring seamless acceptance by consumers.

To establish g’woon as a household favorite by raising awareness and fostering an emotional connection with its growing range of products.

DreamOff developed a comprehensive multimedia campaign showcasing the relatable simplicity of g’woon products. Key campaign elements included:

1. TV Commercials: Showcasing everyday moments that resonate with the Dutch audience.
2. Social Media Content: Engaging visuals and messaging to amplify reach and interaction.

This multi-channel approach, created alongside partners Roorda Reclamebureau and Mediaxplain*, successfully introduced g’woon as an essential part of daily life in the Netherlands.

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