Teens often lack awareness of workplace rights, leaving them vulnerable to unfair practices. The campaign needed to communicate complex legal information in a way that was engaging, relatable, and actionable for a younger audience.

To educate teens aged 13–18 about their rights and responsibilities in vacation jobs, ensuring they are fairly treated, paid appropriately, and protected from excessive or unsafe work conditions.

The Weet Je Wat Jij Waard Bent campaign used two short, relatable videos featuring a boy and a girl asserting their rights at work, portraying them as confident "bosses." This creative approach aimed to inspire teens to learn about their rights and stand up for themselves. The campaign extended across digital platforms, social media, and employer networks, effectively raising awareness and empowering youth to advocate for fair treatment in the workplace.