Jägermeister’s Created by Night brought six creatives together in a unique, 56-hour polar night at the Arctic Circle. Inspired by the 56 ingredients in Jägermeister’s original recipe, the campaign explored the boundless possibilities of creativity in perpetual darkness. The experience led to six unique projects, each reflecting the artistry of the participants, from custom skis to AR-enhanced clothing, showcased and shared through Instagram giveaways. The initiative served as a reminder that extraordinary moments often happen when the sun sets, merging darkness with imagination to create unforgettable experiences.
To craft an engaging, authentic campaign that celebrated Jägermeister's brand essence: boldness, creativity, and the beauty of nocturnal moments. The challenge was to design an environment that not only inspired but pushed the limits of imagination, demonstrating that the night holds infinite creative potential.
To position Jägermeister as a brand synonymous with creativity and bold experiences. The campaign aimed to highlight the transformative power of the night, connect with its target audience, and showcase the limitless potential of artists when placed in extraordinary circumstances.
The Created by Night initiative transported six creatives from diverse disciplines to a location where night never ends. With Werlyb as the host, they immersed themselves in a 56-hour experience, crafting unique, one-of-a-kind projects. The campaign was amplified through an Instagram giveaway, offering fans a chance to own these exceptional creations. The journey, documented in an aftermovie, captured the magic of continuous darkness, the stunning auroras, and the transformative power of the night.
