The challenge was to present a sensitive and complex subject—sheltered employment opportunities—through visuals and messaging that resonated with a broad audience, including people with disabilities, their caregivers, and the general public. We needed to ensure the information was both accessible and empathetic while maintaining clarity.

The goal was to create a clear and engaging campaign that educated individuals on how to apply for sheltered workplaces. We aimed to increase awareness of the application process, promote accessibility for people with disabilities, and ensure that the message was easily understood by both applicants and their support networks.

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Our solution was a multimedia approach that included an informative website and a series of short, impactful videos featuring personal stories from individuals who had successfully navigated the application process. By creating relatable content that highlighted real-life experiences, we were able to communicate the process clearly and raise awareness of the benefits of sheltered work. The campaign successfully fostered understanding and promoted action toward greater inclusivity.