The challenge was to create a campaign that clearly communicated the significance of human rights and encouraged people to take personal responsibility in protecting them. The campaign needed to strike the right balance between informative content and motivating the public to actively participate in human rights causes.

The goal was to raise awareness about human rights in the Netherlands, emphasizing both the importance of these rights and how individuals can take action when faced with discrimination. We aimed to activate the public to not only understand their rights but also engage in reporting violations and advocating for justice.

Our solution was a multi-faceted campaign that included clear, engaging messaging about the importance of human rights, how to identify discrimination, and how individuals can report violations to the authorities. Through informative content, strategic visuals, and calls to action, we were able to activate the public to both understand their rights and take steps to safeguard them, effectively increasing participation in human rights issues in the Netherlands.