AccorHotels, a global leader in travel, faced a challenge in engaging younger audiences, who increasingly favored alternatives like Airbnb. The goal was to capture their attention and offer a compelling reason to choose AccorHotels over home rentals.

To attract and engage young, digital-savvy travelers who may not consider traditional hotel stays. The campaign's goal was to create an entertaining experience that made AccorHotels’ brands stand out, fostering deeper engagement and building brand awareness while encouraging the audience to choose AccorHotels for their next trip.

‍

We launched The Riddle Room, the first virtual escape room you actually want to escape into, integrated within AccorHotels' rooms. The concept was designed as a fun, challenging game that also highlighted the unique offerings of AccorHotels’ various brands.

1. The Riddle Room Experience: Players had to solve three riddles hidden inside one of 16,130 AccorHotels' rooms in the Benelux. By uncovering the secret location of the Riddle Room, participants won a luxurious overnight stay at the hotel.
2. Brand Integration: Ten Riddle Rooms were created, each one linked to a specific hotel brand. Every room contained three custom-made riddles, each reflecting the hotel's personality and hospitality vibe, providing a direct connection between the game and the hotel’s branding.
3. Visually Engaging Experience: The game was built on Facebook Messenger, allowing for a dynamic and visually engaging experience. Interactive features like GIFs, videos, photo carousels, audio, emoji interactions, and 360° photos made it feel like a guided, personalized tour. The flow of riddles was linear, but the chatbot’s witty responses and hints kept the experience fresh and fun.

‍