For Bumble's latest summer series, we were tasked with creating a campaign that embraced the messy, real side of dating in the summer. Filmed with local talent and crew, the campaign radiates authenticity and cultural relevance, bringing an honest, relatable approach to Bumble’s message: Own it, even if it’s a little messy.
The challenge was to connect with Bumble’s audience in an authentic, relatable way. Summer dating often carries heavy expectations, but it’s also met with the humbling realities of life. We needed to capture these moments while keeping the vibe light, fun, and true to the spirit of Bumble.
To produce a culturally relevant, relatable campaign that resonates with Bumble’s audience, showing that no matter how messy summer dating gets, you can always "Own it" with Bumble. The goal was to create a campaign that was both engaging and true to the local culture, utilizing local talent and crew to achieve the most authentic feel.
We worked closely with local talent and crew to craft an organic, real portrayal of dating in the summer. The series was designed to appeal directly to Bumble’s target audience by reflecting the ups and downs of the season in a way that was authentic and approachable. The campaign was distributed across social platforms and OOH sites to ensure maximum engagement and visibility.
