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Greatness Is Within

Overview

Led the full creative execution, from concept development to production and post-production. Through dramatic lighting, dynamic editing, and powerful sound design, the ad captures the raw intensity of training and the fighter’s relentless spirit. Every frame was meticulously crafted to align with Everlast’s legacy, reinforcing its status as an iconic brand in combat sports and fitness.

Client

Everlast

Industry

Sports

Year

25'

Conclusion

By merging striking cinematography with authentic storytelling, this campaign encapsulates Everlast’s core values, creating an emotionally charged and visually stunning piece. The project strengthens brand identity, connects deeply with its target audience, and positions the creative agency as a powerhouse in high-end sports and lifestyle productions.

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Knvb

Nothing Like Oranje

24'

During the UEFA Euro 2024, I was fully embedded with the OnsOranje team, crafting high-impact content that brought fans closer to the action. As part of the official staff, I traveled with the squad, capturing behind-the-scenes moments, player emotions, and exclusive footage that showcased the raw energy of the tournament. From matchday hype to intimate locker room insights, the goal was to create an immersive experience that kept the Dutch football community engaged throughout the competition.

Overview

Everlast

Greatness Is Within

25'

Directed and produced a high-energy spec ad for Everlast, blending intense visual storytelling with cinematic aesthetics.

Overview