Nothing Like Oranje
Overview
I led the strategy, production, and creative direction for OnsOranje’s Euro 2024 content, ensuring every piece resonated with fans across platforms. The execution involved: Content Strategy: Designing a storytelling approach that balanced hype, authenticity, and engagement. Production: Filming everything on the ground—from team arrivals and training sessions to matchday reactions and fan interactions. Creative Direction: Crafting a distinct visual and narrative style that amplified the passion and energy of Dutch football. Every moment was captured with the intent to build a connection between the team and the supporters, providing exclusive access that traditional broadcasts couldn’t offer. The content was distributed across OnsOranje’s official channels, ensuring maximum reach and engagement throughout the tournament.
Client
Knvb
Industry
Sport
Year
24'
Conclusion
The OnsOranje Euro 2024 content campaign was a massive success, delivering high-quality, emotionally driven storytelling that brought fans into the heart of the tournament. By traveling with the team and documenting every step, I helped shape an authentic digital experience that deepened fan engagement and reinforced OnsOranje’s presence as the go-to source for Dutch national team content. The combination of strategic planning, on-the-ground execution, and dynamic visuals resulted in a compelling content series that resonated with the football community.
View More
See the hype
