Tasked with crafting an authentic, relatable campaign, we tapped into the reality of summer dating—expectations vs. reality. Filmed with local talent and crew, the campaign radiates realness, capturing the highs, lows, and awkward in-betweens with an effortless, fun energy. Through vibrant storytelling, dynamic visuals, and raw moments, the series brought Bumble’s message to life: Own it, even when it’s a little messy. The campaign spanned social platforms and OOH placements, ensuring wide reach and engagement.